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The holiday season is one of the most powerful times for businesses to connect with their audience. People are actively searching for festive ideas, helpful resources, and brands that feel relevant and engaged. A well-planned holiday marketing strategy can not only increase seasonal engagement but also set the stage for strong Q1 growth. In this post, we’ll share five actionable holiday marketing tips to help you stand out, build trust, and keep the momentum going into the new year. 1. Create Seasonal Content That Adds Value People are looking for helpful, festive, and relevant content during the holidays. Seasonal content marketing is creating or prompting content that aligns with specific times of the year, holidays, or special events. Promoting seasonal content can help businesses seem more relevant, timely, and engaged with their audiences. It is important to keep content authentic and avoid sounding overly promotional when creating seasonal content. Some examples of seasonal content in different industries are holiday menus at restaurants, a holiday or seasonal food/coat/presents drive within nonprofits, and back to school promotions in retail. Seasonal content ideas: Share industry-specific holiday tips or trends. Create “Did You Know?” style posts with fun facts. Publish blog posts or videos that solve seasonal challenges for your audience. 2. Leverage Social Media for Festive Engagement Social platforms are buzzing during the holidays, which is perfect for content reach. It's important to focus on engagement as well as content reach, responding to comments and sharing user posts. Businesses can encourage engagement on social media posts by including a call-to-action (CTA). The CTA could be as simple as clicking a website link or it can be more interactive calling audiences to answer a question in the comments or post their own content in response. Social media engagement ideas: Run interactive campaigns like polls, quizzes, or holiday trivia. Encourage user-generated content (e.g., “Share your holiday workspace”). Use festive visuals and hashtags to join trending conversations. 3. Offer Helpful Resources Instead of Hard Sales People appreciate tools that make their holiday season easier. One of the biggest benefits of offering resources instead of hard sales is trust. Customers trust companies that are transparent and willing to offer information with little to no return. This can help build long-term client relationships, increase customer satisfaction and organic growth. For the holiday season, position resources as gifts, not lead magnets. Resource ideas: Create downloadable checklists (e.g., “Holiday Marketing Prep Guide”). Share planning templates or calendars for Q1. Offer free educational webinars or short guides. 4. Highlight Community and Giving Back The holidays are about connection and generosity. Highlighting the community and giving back during the holiday season not only has a direct impact on the community but your company's reputation. There are plenty of ways to give back during the holiday season, food drives, coat drives, or sponsoring a child's presents. Encouraging employees to volunteer and donate can increase employee engagement, creating a sense of pride in the workplace. It is important to leverage storytelling and evoke emotions related to the season. Make it authentic and avoid “performative” giving; show real impact. Community ideas: Showcase charitable initiatives or partnerships. Share stories of employee volunteer work or local community support. Encourage customers to participate in giving campaigns. 5. Prepare for Post-Holiday Momentum The holiday season doesn’t have to end when the decorations come down. In fact, the buzz and engagement generated during the holidays can be a powerful springboard for Q1 growth—if you plan ahead. By extending your holiday campaign into the new year, you can keep the conversation going and turn seasonal excitement into long-term business impact. Post-Holiday ideas: Analyze engagement data from holiday campaigns. Identify trends and customer behaviors for future strategies. Schedule follow-up content that transitions from festive to forward-looking. Conclusion Holiday marketing isn’t just about December; it’s about building relationships that last into the new year. By creating valuable content, engaging on social media, offering helpful resources, giving back, and planning for post-holiday momentum, you can transform seasonal excitement into sustained success. Ready to boost your holiday marketing strategy? Start implementing these tips today and set your business up for a strong Q1!

Employee Experience (EX) is how employees perceive their organization—from daily operations to onboarding and offboarding. Customer Experience (CX) covers every interaction a customer has with a brand and the impressions those interactions create. A recent IDC report claimed that the 3 critical success factors driving businesses over the next 18 months are improved EX (40%), improved CX (39%), and AI training (37%). Seeing as EX and CX are the top two driving success factors, many companies have started analyzing the correlation between the two. In the last 18 months, 50% of organizations surveyed by the IDC have implemented key performance indicators (KPIs) to measure the relationship between EX and CX, while 25% of organizations have measurable proof of a causal relationship between the two. Below is an example of this causal relationship as it pertains to the benefits of hybrid workforces: EX CX 56% saw improved team productivity -> Improved turn-around times 51% saw improves employee productivity -> Improved quality of service 42% saw stronger team relationships -> Strong internal culture results in brand recognition and loyalty How to Improve Employee Experience Though there are many different ways to improve EX, the pain points of EX revolve around productivity blockers and whether the company chooses to fix them. To improve EX focus on: Responsive IT support User training/development Updated policies (to support in-person and remote employees) Investment in AI tools Cloud-based resources AI Challenges The main challenge with AI affecting EX and CX is simply the fact that AI is evolving too quickly for people to keep up. AI is constantly being refined which makes it difficult for companies to determine when they need to update their policies or conduct user training. This can negatively affect EX which will negatively affect CX in the long term. AI is not going anywhere though, and as consumers become more accustomed to AI being a part of the buyer's journey, they will come to expect it. According to Forbes, by 2029 AI in CX is projected to reach $46.9 billion which is a 27.5% increase annually. AI Improving EX and CX: Personalization (tailors messaging, product recommendations, and services to individual users). Automation (AI chatbots and workflow setups). Predictive services (analyzes historical data to provide actionable insights in supply chain management, marketing, finance, etc.). Emotion detection (responding to emotions in real time, building trust, and addressing frustrations). EX and CX are deeply connected—when employees thrive, customers benefit. By investing in tools, training, and policies that support your team, you create a ripple effect that improves customer satisfaction. With AI shaping both experiences, companies that prioritize people and embrace innovation will lead the way.

In today’s fast-paced world, paper documents can slow you down — especially when collaboration, remote access, and security are top priorities. That’s where cloud scanning comes in. Whether you're working from the office, home, or anywhere in between, scanning directly to the cloud makes your documents instantly accessible, shareable, and safely stored. In this article, we’ll walk you through how to scan to the cloud using modern office equipment and explore why it’s a game-changer for productivity, data protection, and workflow efficiency. Hardware - scanner or MFP and computer or mobile device. Software - scanning software, cloud services and cloud enabled scanning app. How to Scan to the Cloud: Set up scanner or MFP (choosing equipment that is cloud enabled is crucial). Establish server location (private servers are on-site and can be costly, while most public servers are encrypted and cost effective with a vendor). Install/Configure software. Adjust scan settings (for resolution, 300 DPI for larger text files and 600 DPI for better quality images and for file format, PDF for documents, JPEG for images, and PDF/A for archiving). Test scan and upload to the cloud (confirm configurations and access). Create a company-wide process for reference and new employees. While this process may seem intimidating and costly, finding a technology partner can help reduce costs and simplify the setup process. Many technology partners and vendors will set up the configuration and processes needed as a part of their service. Cloud scanning can increase efficiency in various ways, but some efficiency boosters come straight from the scan settings. Benefits: Saves time and money No sending or shipping physical documents. Reduced IT strain and training. Accessibility Remote access and collaboration. Customer satisfaction Quickly process orders and invoices. Security Secure cloud with encryption protocols. Sustainability Digital documents = less paper consumption and waste. Back-up and recovery options As businesses continue to embrace digital transformation, cloud scanning stands out as a simple yet powerful upgrade. It streamlines workflows, enhances security, and supports sustainability — all while saving time and money. With the right equipment, software, and setup, scanning to the cloud becomes a seamless part of your daily operations. Whether you're just starting or looking to optimize your current process, investing in cloud scanning is a smart move toward a more efficient, connected, and future-ready workplace. Crew-Tech's Recommendations: As a technology partner, Crew-Tech is committed to offering scalable, affordable, and efficient solutions to any business looking to upgrade. The following machines are what we would recommend to a business looking for scan to cloud options that need accessibility features for a hybrid workforce. They have advanced scanning features including single pass scanning, versatile media scanning (credit cards, ID's, etc.), and scans up to 200 images per minute.